Wicked & Liberty: All About the Magical Collaboration (2024)

Prepare to be entranced this festive season, as Liberty presents a sparkling, thrillifying collaboration with this year's cinematic event: the epic tale of friendship, finding your true power and your true heart:Wicked - only in cinemas.

Drawn together by shared threads of craft and artisanal creation, this most fitting partnership between Liberty and the movie, spotlights a film meticulously realised through dramatic, hand-crafted sets, props and costumes. Join us to experience a celebration of the art of filmmaking, storytelling and artisanal making – as we invite you to explore and to be awed.

Discover the film in cinemas from November 22nd and explore the film’s dramatic vision brought to life in Liberty’s iconic windows: where Wicked’s compelling tale begins. Journey through our store transformed into the enchanted Emerald City, and discover the showstopping Atrium centrepiece: where wonder awaits.

With artisanal spirit at our heart, Christmas is in full force at Liberty. Collect the finest, most exquisite, gifts as you journey through the store with exclusive Oz-inspired creations crafted by our in-house teams and collective of brands including: Annie Lu, r.e.m Beauty and YMC: not forgetting, of course, an exclusive .

Each and every detail is curated to captivate. Come join us in store to explore and find magic within.

Wicked & Liberty invite you to lose yourself in the untold story of the witches of Oz like never before.

Taking inspiration from the stage musical that captured the imagination of a generation: Universal Pictures’ magnificently crafted film, Wicked showcases grandeur, awe and magic on a fantastical scale, underpinned by a tale of friendship, bravery and defying expectations.

There could be no more perfect Christmas partner for Liberty than new film Wicked’s spirit of wonder and artistry: and in celebration of the most magical season, Liberty’s visual concepts team have brought the cinematic event to London’s Soho.

The Liberty team developed designs that pay homage to the stories and characters that make the Wicked world so entrancing. Working alongside creative concepts agency Studio Xag and MXW Studios to bring the scenes to life, using techniques, production and designs that speak to a shared appreciation of craft, creativity and a love of wonder.

In partnership with our collective of brands and designers, Liberty is adding a sprinkling of Wicked magic to our collections this Christmas: with covetable treasures waiting to be discovered in store, as part of our Inspired by Wicked edit.

Working with our in-house teams and community of brands, discover a curated edit of pieces destined to dazzle this Christmas, each designed and crafted by expert makers in an homage to the artisanal craftsmanship at the heart of Wicked & Liberty alike.

The centrepiece of this cornucopia? Two new and exclusive Liberty Fabrics inspired by Wicked, and drawing on our heritage print archive, designed in-house at our famed design studio.

Dazzling Osmopolitan references the 1930s art deco detailing that appear in the film’s intricate sets, with floral notes and contrasting colourways inspired by Elphaba and Glinda.

Tulip Harvest was inspired by one of the film’s dramatic, hand-built sets: where thousands of tulips were grown to bloom in a field in Norfolk to be used as a backdrop within Munchkinland.

Elsewhere, discover delicate friendship bracelets from Anni Lu, bespoke brushes from La Bonne Brosse and knitwear from Lingua Franca.

Not only that, but r.e.m Beauty, founded by Ariana Grande, will make its debut in Liberty’s famed beauty hall, with their exclusive, Wicked themed collections.

Discover all these treasures, and many more alongside them, when you visit Liberty from now until Christmas.